Australian Nationals Hit The Cinema!
With engagement, impact and recall all critical elements to a successful campaign, Sydney Dragway has partnered with Val Morgan to showcase the Nationals on the big screen.
Advertising is due to begin this week with regions in western Sydney and beyond showing the 30-second ad.
Recent research proves that cinema has six times the engagement of TV. With that in mind, coupled with the fact that ANDRA Pro Series Drag Racing offers unforgettable imagery and sound that will make even the most inattentive audience take note, Sydney Dragway management decided it was time to take the sport’s advertising to the next level.
“Paper and radio advertising are great, but can only do so much. With an experiential product like drag racing we can take the visual and aural aspect of the sport to a wider audience,” says Sydney Dragway Manager Rick Gauci.
“Hopefully the giant screens and fantastic sound today’s cinemas offer will make the audience stand up and take note!”
You can catch the ad prior to selected films at the following theatres: Auburn Reading, Event Cinemas Burwood, Event Cinemas Campbelltown, Event Cinemas Castle Hill, Event Cinemas Liverpool, Event Cinemas Macquarie, Event Cinemas Parramatta, Hoyts Bankstown, Hoyts Mt Druitt, Hoyts Penrith and Hoyts Westpoint Blacktown.